- 1Body and Ergonomics
- 2Operation and Controls
- 3Viewfinder and Rear Screen
- 5Performance and Dual SD Card Slots
- 6Removal of Sony PlayMemories Apps
- 7Wi-Fi and Bluetooth
- 8In-Body Image Stabilization
- 9Electronic Shutter
- 10Battery Life
- 11Other Things of Note
- 12Image Quality
- 15Image Samples
- Improved body design still feels incredibly solid
- Deeper grip and refined controls further improve ergonomics and make the camera a joy to hold and shoot
- Dramatically improved autofocus, with great speed and accuracy in lower light and with tracking action
- Focus joystick makes AF point selection much faster and easier.
- EyeAF is very accurate and is a revelation for portrait photographers
- Extremely responsive camera with low shutter lag and speedy operation
- Exceptional customizability with a full complement of shooting features
- Viewfinder is clear and extremely large, at 0.78x magnification
- In-body image stabilization has improved from previous generation
- Outstanding dynamic range and tonality
- Natural color response
- Excellent noise control from low to high ISO
- WiFi+Bluetooth makes camera connectivity simpler and more reliable
- Near-perfect Auto ISO implementation
- Very good battery life that is dramatically better than the previous generation
- Very high quality 4K and HD video with a wide range of options and output
- Silent shutter for completely silent shooting
- Continuous shooting at 8fps with live view and up to 10fps with focus tracking is a huge upgrade over the A7 II
- Very deep image buffer for continuous shooting
- Dual SD card slots
- Exceptional Value
- Rear touch screen is lower resolution, a bit dim and touch implementation is limited
- Battery charger is not included and USB charging is slow.
- Included MicroUSB cable causes interference with port cover when charging (recommend USB-C for charging)
- PlayMemories App store has been removed, but core functionality wasn’t added back in its place
- Remote shooting doesn’t allow you to move focus point remotely
- Still no in-camera RAW conversion capability
- Viewfinder is still using last generation 2.4M dot panel
- Only one of the SD Card slots supports UHS-II speeds, and writing to both cards restricts speeds to UHS-I.
While the A7 III is by no means a flawless camera, it gets so much right that any minor flaws are extremely easy to live with. There are some annoyances, such as the lack of an external battery charger and the removal of the PlayMemories Apps without proper replacement for interval shooting and some limitations in remote shooting. The dual card slots are nice to have, but it would be even nicer if both could write at UHS-II speeds. There’s still no in-camera RAW conversion capability, and while the A7 III gains a touch screen, Sony put in a mediocre panel to use for this functionality.
But when you look at the positives, the list of them is extremely long and varied. The A7 III gains one of the very best autofocus systems in any camera, with nearly the same capabilities as the more expensive A9. The EyeAF functionality is outstanding, and the overall responsiveness of the camera is on a very high level. The new image sensor sees gains in almost every area, with outstanding low-light performance and excellent dynamic range and color response. Add in the excellent Sony feature set, improved ergonomics, the focus joystick, an expansive viewfinder, 10 fps shooting and a deep buffer and the A7 III becomes that rare beast: a jack of all trades that is a master of most.
When you look at the whole package and the modest $1,998 price tag, the A7 III also becomes an exceptional value. A $2,000 camera is not cheap by any means, but it is extremely affordable when considering the enormous capabilities and feature set of this camera. Sony is going to sell millions of these, and with good reason. It’s an extremely capable camera for any type of shooting, and while Sony regards this as its ‘basic’ model, the truth is that it’s the camera in the Sony full-frame lineup that most everyone should be considering.
Those who print huge or crop a lot may lean to the A7R III, while those who demand high speed silent shooting, slightly better continuous AF and ultra-high speed 20 fps shooting will lean towards the A9. For everyone else, the A7 III will more than satisfy. It’s an exceptional camera, and one that will give most shooters all the camera they will need for years to come.
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