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Category: Opinion

Sony Drops the Mic

Posted on June 11, 2015June 11, 2015 by Jordan Steele

Yesterday, Sony surprised almost everyone with the un-leaked announcement of the new Sony A7R II.  Of course many expected an A7R II after Sony updated the original A7 with the A7 II last December.  However, the feeling by many was that Sony would give the A7R II the same treatment it gave the A7 II…

A Look Back at Photokina 2014

Posted on October 2, 2014October 2, 2014 by Jordan Steele

It’s been two weeks since Photokina came to an end, and the over 180,000 visitors, press and exhibitors have headed home. It was a big show with a lot of news, and I hope I was able to give you some insight into the latest in the camera industry, specifically for mirrorless cameras.  If you…

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Why the Right Gear, Not the Best Gear, Is Essential

Posted on May 31, 2014May 31, 2014 by Jordan Steele

If you’re active in discussions about photography, you may have noticed that a lot of the discussion tends to revolve around which camera is best or what lens resolves the most detail or has the nicest bokeh, etc.  These constant gear discussions can be very helpful, but often they devolve into evaluation of minute differences…

Mirrorless Year in Review

Posted on December 31, 2013December 31, 2013 by Jordan Steele

2013 has been a crazy year for the photography industry, and the mirrorless industry in particular.  This is going to be a different type of roundup than I normally do.  Instead of going in-depth on everything that happened in the industry, I’m going to touch base on what I feel are some of the most…

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Mirrorless News Roundup: October 2013

Posted on October 19, 2013October 19, 2013 by Jordan Steele

What a week in the Mirrorless Camera industry! We’ve seen new cameras announced for the big three mirrorless camera mounts, with some very exciting news on all fronts. Naturally, I have my thoughts, both of excitement and caution for these announcements, so let’s dive in: Sony Alpha 7 and 7R The biggest news this week…

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For the Sake of Future Generations: PRINT!

Posted on July 12, 2013July 26, 2013 by Jordan Steele

While my main readership is geared towards the serious photographer, this article is sound advice for anyone who takes pictures, from the new parent who only shoots some quick, half blurry photos of their kids on their cell phone to the working professional.  This is a bit of advice that really can’t be put off. …

Adobe Goes Cloud Only – They’re right about one thing…

Posted on May 6, 2013May 7, 2013 by Jordan Steele

Adobe announced today that they are moving all Creative Suite applications to the Creative Cloud and the Creative Cloud only.  That is, Adobe Photoshop CS6 (and the other CS6 applications) will be the last stand-alone pieces of software of their kind.  From now on, all future versions will require a monthly subscription to use them….

“Full Frame Equivalence” and Why It Doesn’t Matter

Posted on January 26, 2013February 4, 2013 by Jordan Steele

With smaller than 35mm sized sensors, you will often hear talk of a camera’s or lens’ “full frame equivalent” focal length or aperture. This can often be a source of great confusion among new shooters, and it can also be a point of disturbingly odd derision for other people, especially with regards to ‘aperture equivalence’….

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